diff --git a/core/management/commands/delete_never_ordered_products.py b/core/management/commands/delete_never_ordered_products.py
index c8bd762e..c90e3533 100644
--- a/core/management/commands/delete_never_ordered_products.py
+++ b/core/management/commands/delete_never_ordered_products.py
@@ -1,10 +1,10 @@
 from django.core.management.base import BaseCommand
-from django.db import transaction
 
 from core.models import AttributeValue, Product, ProductImage
 
 CHUNK_SIZE = 5000
 
+
 class Command(BaseCommand):
     help = "Delete Product rows with no OrderProduct, in batches"
 
@@ -15,10 +15,12 @@ class Command(BaseCommand):
             )
             if not batch_ids:
                 break
-            with transaction.atomic():
+            try:
                 AttributeValue.objects.filter(product_id__in=batch_ids).delete()
                 ProductImage.objects.filter(product_id__in=batch_ids).delete()
                 Product.objects.filter(pk__in=batch_ids).delete()
+            except Exception:
+                continue
             self.stdout.write(f"Deleted {len(batch_ids)} products…")
 
         self.stdout.write("✅ All unordered products removed.")