diff --git a/core/filters.py b/core/filters.py
index f66bb486..6f53999a 100644
--- a/core/filters.py
+++ b/core/filters.py
@@ -335,7 +335,10 @@ class ProductFilter(FilterSet):  # type: ignore [misc]
         if "?" in mapped_requested:
             final_ordering = ["personal_order_tail", "?"]
         else:
-            final_ordering = ["personal_order_tail"] + mapped_requested
+            if getattr(self, "_es_rank_applied", False):
+                final_ordering = ["personal_order_tail", "es_rank"] + mapped_requested
+            else:
+                final_ordering = ["personal_order_tail"] + mapped_requested
 
         if final_ordering:
             qs = qs.order_by(*final_ordering)