diff --git a/core/filters.py b/core/filters.py
index 3122fdf9..6c57a58f 100644
--- a/core/filters.py
+++ b/core/filters.py
@@ -16,6 +16,7 @@ from django.db.models import (
     When,
     Max,
     Prefetch,
+    BooleanField,
 )
 from django.db.models.functions import Coalesce
 from django.utils.http import urlsafe_base64_decode
@@ -92,6 +93,7 @@ class ProductFilter(FilterSet):
             ("price_order", "price"),
             ("sku", "sku"),
             ("?", "random"),
+            ("personal_order_only", "personal_order_only"),
         ),
         initial="uuid",
     )
@@ -279,8 +281,8 @@ class ProductFilter(FilterSet):
 
         ordering_param = self.data.get("order_by", "")
         if ordering_param:
-            order_fields = [field.strip() for field in ordering_param.split(",")]
-            if any(field.lstrip("-") == "rating" for field in order_fields):
+            order_fields_no_sign = [field.strip("-") for field in ordering_param.split(",")]
+            if "rating" in order_fields_no_sign:
                 feedback_qs = (
                     Feedback.objects.filter(order_product__product_id=OuterRef("pk"))
                     .values("order_product__product_id")
@@ -293,6 +295,43 @@ class ProductFilter(FilterSet):
                         Value(0, output_field=FloatField()),
                     )
                 )
+
+        if ordering_param and any(f.lstrip("-") == "price" for f in ordering_param.split(",")):
+            qs = qs.annotate(
+                price_order=Coalesce(
+                    Max("stocks__price"),
+                    Value(0.0),
+                    output_field=FloatField(),
+                )
+            )
+
+        qs = qs.annotate(
+            personal_order_only=Case(
+                When(has_stock=Value(0), has_price=Value(1), then=Value(True)),
+                default=Value(False),
+                output_field=BooleanField(),
+            )
+        )
+
+        requested = [part.strip() for part in ordering_param.split(",") if part.strip()] if ordering_param else []
+        mapped_requested = []
+        for part in requested:
+            desc = part.startswith("-")
+            key = part.lstrip("-")
+            if key == "price":
+                key = "price_order"
+            if key == "random":
+                key = "?"
+                mapped_requested.append(key)
+                continue
+            mapped_requested.append(f"-{key}" if desc else key)
+
+        has_personal_in_request = any(p.lstrip("-") == "personal_order_only" for p in mapped_requested)
+        final_ordering = (["personal_order_only"] if not has_personal_in_request else []) + mapped_requested
+
+        if final_ordering:
+            qs = qs.order_by(*final_ordering)
+
         return qs.distinct()