diff --git a/engine/core/management/commands/initialize.py b/engine/core/management/commands/initialize.py
index e1c7e2bb..658adb62 100644
--- a/engine/core/management/commands/initialize.py
+++ b/engine/core/management/commands/initialize.py
@@ -15,7 +15,7 @@ class Command(BaseCommand):
         self.stdout.write("Initializing must-have instances...")
 
         Vendor.objects.get_or_create(name="INNER")
-        Group.objects.all()
+        Group.objects.get_or_create(name="User Support")
         Permission.objects.all()
         # TODO get_or_create a group "Product Listing Administrator" with corresponding permissions
         # TODO get_or_create a group "Head Product Listing Administrator" with corresponding permissions