diff --git a/evibes/settings/constance.py b/evibes/settings/constance.py
index 574e2570..f38d3c66 100644
--- a/evibes/settings/constance.py
+++ b/evibes/settings/constance.py
@@ -1,35 +1,50 @@
+import json
+
+from django.utils.translation import gettext_lazy as _
+
 from evibes.settings.base import getenv
 
 CONSTANCE_BACKEND = "constance.backends.database.DatabaseBackend"  # Or 'constance.backends.redis.RedisBackend'
 
 CONSTANCE_CONFIG = {
-    "PROJECT_NAME": (getenv("EVIBES_PROJECT_NAME"), "Name of the project"),
-    "FRONTEND_DOMAIN": (getenv("EVIBES_FRONTEND_DOMAIN"), "Frontend domain name"),
-    "BASE_DOMAIN": (getenv("EVIBES_BASE_DOMAIN"), "Base domain name"),
-    "COMPANY_NAME": (getenv("COMPANY_NAME"), "Name of the company"),
-    "COMPANY_ADDRESS": (getenv("COMPANY_ADDRESS"), "Address of the company"),
-    "COMPANY_PHONE_NUMBER": (getenv("COMPANY_PHONE_NUMBER"), "Phone number of the company"),
-    "STOCKS_ARE_SINGLE": (getenv("STOCKS_ARE_SINGLE", True), "Designates whether every product has one stock or not"),
-    "EMAIL_HOST": (getenv("EMAIL_HOST", "smtp.404.org"), "SMTP host"),
-    "EMAIL_PORT": (int(getenv("EMAIL_PORT", "465")), "SMTP port"),
-    "EMAIL_USE_TLS": (bool(int(getenv("EMAIL_USE_TLS", 0))), "Use TLS (Specify 0 for No and 1 for Yes)"),
-    "EMAIL_USE_SSL": (bool(int(getenv("EMAIL_USE_SSL", 1))), "Use SSL (Specify 0 for No and 1 for Yes)"),
-    "EMAIL_HOST_USER": (getenv("EMAIL_HOST_USER", "no-user@fix.this"), "SMTP username"),
-    "EMAIL_HOST_PASSWORD": (getenv("EMAIL_HOST_PASSWORD", "SUPERsecretPASSWORD"), "SMTP password"),
-    "EMAIL_FROM": (getenv("EMAIL_FROM", "eVibes"), "Mail from option"),
-    "PAYMENT_GATEWAY_URL": (getenv("PAYMENT_GATEWAY_URL", "http://404.org"), "Payment gateway URL"),
-    "PAYMENT_GATEWAY_TOKEN": (getenv("PAYMENT_GATEWAY_TOKEN", "example token"), "Payment gateway token"),
-    "PAYMENT_GATEWAY_MINIMUM": (getenv("PAYMENT_GATEWAY_MINIMUM", 5.0), "Payment gateway minimum amount"),
-    "PAYMENT_GATEWAY_MAXIMUM": (getenv("PAYMENT_GATEWAY_MAXIMUM", 500.0), "Payment gateway maximum amount"),
-    "EXCHANGE_RATE_API_KEY": (getenv("EXCHANGE_RATE_API_KEY", "example token"), "Exchange rate API key"),
-    "NOMINATIM_URL": (getenv("NOMINATIM_URL", ""), "OpenStreetMap Nominatim API URL"),
-    "OPENAI_API_KEY": (getenv("OPENAI_API_KEY", "example key"), "OpenAI API Key"),
+    "PROJECT_NAME": (getenv("EVIBES_PROJECT_NAME"), _("Name of the project")),
+    "FRONTEND_DOMAIN": (getenv("EVIBES_FRONTEND_DOMAIN"), _("Frontend domain name")),
+    "BASE_DOMAIN": (getenv("EVIBES_BASE_DOMAIN"), _("Base domain name")),
+    "COMPANY_NAME": (getenv("COMPANY_NAME"), _("Name of the company")),
+    "COMPANY_ADDRESS": (getenv("COMPANY_ADDRESS"), _("Address of the company")),
+    "COMPANY_PHONE_NUMBER": (getenv("COMPANY_PHONE_NUMBER"), _("Phone number of the company")),
+    "STOCKS_ARE_SINGLE": (getenv("STOCKS_ARE_SINGLE", True),
+                          _("Designates whether every product has one stock or not")),
+    "EMAIL_HOST": (getenv("EMAIL_HOST", "smtp.404.org"), _("SMTP host")),
+    "EMAIL_PORT": (int(getenv("EMAIL_PORT", "465")), _("SMTP port")),
+    "EMAIL_USE_TLS": (bool(int(getenv("EMAIL_USE_TLS", 0))), _("Use TLS (Specify 0 for No and 1 for Yes)")),
+    "EMAIL_USE_SSL": (bool(int(getenv("EMAIL_USE_SSL", 1))), _("Use SSL (Specify 0 for No and 1 for Yes)")),
+    "EMAIL_HOST_USER": (getenv("EMAIL_HOST_USER", "no-user@fix.this"), _("SMTP username")),
+    "EMAIL_HOST_PASSWORD": (getenv("EMAIL_HOST_PASSWORD", "SUPERsecretPASSWORD"), _("SMTP password")),
+    "EMAIL_FROM": (getenv("EMAIL_FROM", "eVibes"), _("Mail from option")),
+    "PAYMENT_GATEWAY_URL": (getenv("PAYMENT_GATEWAY_URL", "http://404.org"), _("Payment gateway URL")),
+    "PAYMENT_GATEWAY_TOKEN": (getenv("PAYMENT_GATEWAY_TOKEN", "example token"), _("Payment gateway token")),
+    "PAYMENT_GATEWAY_MINIMUM": (getenv("PAYMENT_GATEWAY_MINIMUM", 5.0), _("Payment gateway minimum amount")),
+    "PAYMENT_GATEWAY_MAXIMUM": (getenv("PAYMENT_GATEWAY_MAXIMUM", 500.0), _("Payment gateway maximum amount")),
+    "EXCHANGE_RATE_API_KEY": (getenv("EXCHANGE_RATE_API_KEY", "example token"), _("Exchange rate API key")),
+    "NOMINATIM_URL": (getenv("NOMINATIM_URL", ""), _("OpenStreetMap Nominatim API URL")),
+    "OPENAI_API_KEY": (getenv("OPENAI_API_KEY", "example key"), _("OpenAI API Key")),
     "ABSTRACT_API_KEY": (
         getenv("ABSTRACT_API_KEY", "example key"),
-        "Abstract API Key, if empty - no Abstract features provided",
+        _("Abstract API Key, if empty - no Abstract features provided"),
+    ),
+    "HTTP_PROXY": (getenv("DJANGO_HTTP_PROXY", "http://username:password@proxy_address:port"), _("HTTP Proxy")),
+    "DISABLED_COMMERCE": (getenv("DISABLED_COMMERCE", False), _("Disable buy functionality")),
+    "ADVERTISIMENT_DATA": (
+        json.loads(getenv("EVIBES_ADVERTISIMENT_DATA", "{}")),
+        _("An entity for storing advertisiment data"),
+        dict,
+    ),
+    "ANALYTICS_DATA": (
+        json.loads(getenv("EVIBES_ANALYTICS_DATA", "{}")),
+        _("An entity for storing analytics data"),
+        dict,
     ),
-    "HTTP_PROXY": (getenv("DJANGO_HTTP_PROXY", "http://username:password@proxy_address:port"), "HTTP Proxy"),
-    "DISABLED_COMMERCE": (getenv("DISABLED_COMMERCE", False), "Disable buy functionality"),
 }
 
 EXPOSABLE_KEYS = [
@@ -42,4 +57,6 @@ EXPOSABLE_KEYS = [
     "EMAIL_FROM",
     "PAYMENT_GATEWAY_MINIMUM",
     "PAYMENT_GATEWAY_MAXIMUM",
+    "ADVERTISIMENT_DATA",
+    "ANALYTICS_DATA",
 ]